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World Football6/10/2026

Robert Pires named grand ambassador at FC Metz

France legend Robert Pires has returned to his roots, being named Grand Ambassador for FC Metz as the club prepares for a promotion push in Ligue 2 following their recent relegation.

Sophie Laurent
Sophie Laurent
Writer
Robert Pires named grand ambassador at FC Metz

In a move designed to restore prestige and historical connection to a club currently navigating a difficult period, FC Metz have officially appointed Robert Pires as their new Grand Ambassador. The announcement marks a sentimental homecoming for the 1998 World Cup winner, who began his illustrious professional career with the Moselle-based side more than three decades ago.

Pires initially joined the Les Grenats youth setup in 1992, eventually spending six defining seasons at the Stade Saint-Symphorien. During his original tenure, he helped the club secure a Coupe de la Ligue title and played a pivotal role in their memorable 1997-98 campaign, where they narrowly missed out on the Ligue 1 title to Lens. His performances in eastern France eventually earned him a high-profile move to Marseille and later a legendary status at Arsenal.

The timing of the appointment is strategic for the Metz hierarchy. Having suffered the sting of relegation to Ligue 2 last season, the club is eager to rebuild its identity and maintain a strong connection with its fan base. By bringing back one of the most successful figures in French football history, the board hopes to inject a sense of optimism and elite standards into the current setup.

As Grand Ambassador, Pires will represent the club at domestic and international levels, utilizing his immense standing in the global game to bolster the Metz brand. While the specific day-to-day duties remain fluid, his presence is expected to be felt in both the boardroom and the community, serving as a bridge between the club's golden past and its hopeful future.

At 50 years old, Pires remains an influential figure in the sport, often seen providing expert analysis for major broadcasters. His return to Metz is not just a ceremonial gesture; it is a statement of intent for a club that believes it belongs in the top flight of French football. Fans will undoubtedly welcome the sight of a homegrown icon back in official colours.

This appointment comes at a crossroads for FC Metz, as they prepare for the rigors of the second tier. With Pires on board, the club gains a figurehead with the experience of winning the highest honors in football, from the Premier League and La Liga to the World Cup and European Championships. His veteran insight could prove invaluable as they plot an immediate return to Ligue 1.